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17 mai 2006 3 17 /05 /mai /2006 14:37

 

  Business success story

A new concept of fitness centers  -Liberty Fitness- is breaking the records in USA and now in the rest of the world. Founded  by Liberty Harper , a San Diego 24 years old American fitness trainer ,Liberty Fitness propose a fitness place dedicated to women  with specific training concept and equipments.

The concept is based on a 30 minutes training program on a "for women" designed equipment on the sound of energizing music.

No usual weight lifting there but hydraulic machines developed for women and  fitting their specific morphology, endurance, strength and workout requirements. A personal trainer, a woman of course is assigned an coaching your dedicated programs

No feeling to be observed or surrounded by men's eyes here, they are "persona non grata ". Women can open talk, laugh, be themselves.  .

In a time where loosing weight is also  growing concern for women, the concept does not end at simple exercising. Nutrition and Wellness are emphasized with specific program and amenities such as Hydro massages or Sunlight saunas.

 

 

 

 

 

 The concept is now a major success with franchises all through with 14000 centers. With aver 60 % of american women overweighed and a Fitness clubs growth rate of 7% per year over the past 15 years and are forecast to grow 14% per year near-term, there is continues expending perspect.

Women  focussed well-being with specialized press like "Women Fitness and Health" is increasingly popular, more and more article are also making national and international  magazines covers.

This concept has recently been launched in Paris 15th, by  Cecile Mallet  a French marketing student who imported the concept and there is a plan for 40 " O sport" centers this year.

Lets guess that same success will knock the door.  

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